About.

Rod Thaler has decades of catastrophe risk experience to create new ways to articulate the value of resiliency to multiply pre-disaster mitigation resources, by getting diverse business leaders to see more clearly how their support for more broadly fortifying homes is in their best interest. 

Rod conducted more than 80 meetings in Alabama from 2018-2020 and in the process developed new ideas about accessing funding for residential mitigation. By quantifying the economic, environmental and social benefits of residential resiliency — the appeal to enlightened self-interest should resonate with diverse industry leaders, especially against the backdrop of increasing management focus on reducing catastrophe risk.