Mission

 

Empowering clients
to reduce the effects
of climate change.

Executive-level insights reinforced by two years of “pounding the pavement,” meeting with diverse business and government leaders focused on resiliency.

Articulating value. How businesses and government leaders benefit from the resiliency that is derived from fortifying homes. Taking a broader view of the silos within diverse public and private organizations that when viewed collectively by an outsider convey considerable value from achieving greater resiliency.

Innovating new distribution. Reinforcing FEMA’s thought leadership with a state-based residential catastrophe mitigation program — creating a quantum leap in the broad reach of mitigation while accelerating its implementation. A defacto moonshot in mitigation resources available.

Applying efficient processes. Adapting best practices from the private sector to ramp up capacity to mitigate while controlling cost and reducing time. More efficient without diminishing financial controls, easier for states to access residential mitigation funds.

To provide focused strategic advice for public and private clients to internalize creative new ways to spur a much larger and faster growth in resiliency for homeowners.

  • Innovate ways to articulate the benefits of mitigation.

  • Leverage relationships creating force multipliers for mitigation.

  • Tap the free market economy creating a favoring wind for mitigation.

  • Identify how addressing corporate ESG imperatives can boost support for mitigation.

About.

Rod Thaler, Founder

Rod Thaler, Founder

Rod Thaler has decades of catastrophe risk experience to create new ways to articulate the value of resiliency to multiply pre-disaster mitigation resources, by getting diverse business leaders to see more clearly how their support for more broadly fortifying homes is in their best interest. 

Rod conducted more than 80 meetings in Alabama from 2018-2020 and in the process developed new ideas about accessing funding for residential mitigation. By quantifying the economic, environmental and social benefits of residential resiliency — the appeal to enlightened self-interest should resonate with diverse industry leaders, especially against the backdrop of increasing investor focus on ESG.